Making Small Budget TV Look Big Budget

Many of our clients face the same challenge – creating local TV spots to compete with big-budget national commercials.  At EKA, we’ve always felt that a strong concept well executed with creative resourcefulness can trump a big budget.

Recently, we did just that for North State Communication’s PLEX Voice, Wireless, Broadband and TV products.

Using a combination of such powerful tools as digital animation and custom music we were able to create a visually rich and engaging spot with no costly location shoot or on-camera talent fees.

You can see the spot here http://www.youtube.com/user/EdKempAssociates

Is Social Networking Working?

JON’S NOTES

Strategic Marketing Advice and Tips from EKA President Jon Kemp

Twitter, Linked-In, Blogs, Facebook… Is it alll Worth it?

One minute I’m thinking “social networking is great – I’ve reconnected with people I haven’t seen since high school.” The next minute I’m thinking “why do these people spend hours every day yakking on these sites –  don’t they have 

anything better to do?” No matter which face I’m wearing today, the viability of social networking is something that cannot be ignored. You may use it for connecting with friends and family, but don’t ignore its importance as a 

business tool as well. It allows you to strengthen the bond between you and your client by connecting you on both a business and personal level. These connections can be valuable in the long run.  The best news is that, for the most part, it’s free.