Is Social Networking Working?
JON’S NOTES
Strategic Marketing Advice and Tips from EKA President Jon Kemp
Twitter, Linked-In, Blogs, Facebook… Is it alll Worth it?
One minute I’m thinking “social networking is great – I’ve reconnected with people I haven’t seen since high school.” The next minute I’m thinking “why do these people spend hours every day yakking on these sites – don’t they have
anything better to do?” No matter which face I’m wearing today, the viability of social networking is something that cannot be ignored. You may use it for connecting with friends and family, but don’t ignore its importance as a
business tool as well. It allows you to strengthen the bond between you and your client by connecting you on both a business and personal level. These connections can be valuable in the long run. The best news is that, for the most part, it’s free. 
